Forever Amber Acres
UX | Photography | Web Design

A non-profit animal rescue, Forever Amber Acres Animal Sanctuary relies on its donors to not only take care of its animals, but also help keep up their website. Their original site was in need of a serious update, so I volunteered for the task.


1.0 Overview

When given this project, I didn't have a lot to go on. There were no brand standards or guidelines, not a lot of social media, and hardly any photography. So one of the first things I did was pull together a mood board for the brand. I set up a small photography session and developed a basic system for the look and feel of Forever Amber Acres. I laid out a better userflow and began the monumental task of learning how to use wordpress.

2.0 Implementation

After developing the strategy and general userflow of the site, I moved on to developing 3 styles of pages. First and foremost, the home page. It gives a quick snapshot of the entire site. The next style of page contains the voice of FAAAS. These article pages often contain a lot of text, but are broken up by imagery and video. The final pages are overview pages. They are similar to the home page but contain less information and more calls to action.


3.0 Goals & Analytics

Even though I've moved away from Ohio, I still like to do my part to support Forever Amber Acres Animal Sanctuary. That's where analytics tracking comes in. It's my own little hobby that I can put to good use to get some insight into new content creation for the sanctuary. I've helped set goals, refine their audience, and put together marketing campaigns with the help of Google. It's also helped me drive the site towards a more mobile friendly design.


Kat Fenton | Little Rock, AR |

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Kathryn Fenton