Forever Amber Acres
Many non-profits struggle with building websites as they don't have the budget to hire a designer. However, their websites are often a huge source of traffic and potential investors. Having a site that shows off the amazing work they do, is critical to an animal sanctuary like Forever Amber Acres.
When given this project, I didn't have a lot to go on. There were no brand standards or guidelines, not a lot of social media, and hardly any photography. So one of the first things I did was pull together a mood board for the brand. I set up a small photography session and developed a basic system for the look and feel of Forever Amber Acres.
My next step was to identify their target audience, investors, and volunteers. I also gathered basic statistics on their current website performance through Google Analytics. Finally, I laid out a better userflow and began the monumental task of learning how to use wordpress.
Primary Researcher & Designer
There was no timeline for this project.
Analytics & Research Results
With a bit of research, I found some starting statistics that could guide my content organization and site layout. Forever Amber's primary audience is individuals, but their target audience is foundations and companies looking to give. Taking this into account with the statistic above, we decided to move forward with a site that appealed to both.
Content focused on donating and volunteering were given the highest priority. Since the animal sanctuary also had a large following on Facebook, we decided to work in some social media marketing to help push users between the platforms.