User Experience | Web Design | Community Engagement
As a senior, we were tasked with developing a thesis that solved a problem in our community. I decided to focus on developing a solution for the lack of involvement in local politics. After all, in off years, voting in local elections drops by anywhere from 10-20%.
I felt that the first step to increasing voter turnout was to address the confusion of information surrounding local elections. I also recently decided to rework the core branding on this project. Please be patient as its still currently in progress.
Overall, I would like to say that my audience is all American individuals who are eligible to vote. However, this creates a problem in addressing specific issues that may affect marginalized communities such as those without access to public transportation or the internet. Therefore I decided to focus on the group of people with the lowest voter turnout in local elections:
My audience are individuals between the ages of 18 and 30 with high school education or less. These individuals should be unmarried, have household incomes under $50,000 USD, and be either of Asian or Hispanic decent.
If you're interested in any of the research I've done, please feel free to reach out or use any of the links below.
Municipal Institutions and Voter Turnout in Local Elections
Explaining Voter Turnout in Local Elections: A Global Comparative Perspective
Learning in Elections and Voter Turnout